Trends refer to the general direction that a business is developing or changing. Innovations are the introduction of new ideas, products, services, or processes that significantly improve or change the market. Both help businesses stay relevant, competitive, and ready.
How do I remember it?
Trends and Innovations are often tied to technological advancements. They keep businesses stay ahead of the curve and on top of market demands. However, they can disrupt industries as well.
Real world example
For example, Tesla took advantage of trending shifts towards electric vehicles and renewable energy, as well as their innovation in electric cars and autonomous driving systems. Tesla overall pioneered the EV market, shaping the future on transportation and energy.