Nov 1, 2025

Target Market

• Target market refers to the people that are most likely to buy what you are selling.

How do I remember it?

• Think of Target Market as the “bullseye” of your business.

It’s the exact group of people you’re aiming your products, ads, and services at.

Real world example

• New Balance

Target Market:

Active individuals who are interested in sports, fitness, and lifestyle fashion.

Example:

New Balance promotes running shoes and workout gear to athletes and people who identify with an active, high-performance lifestyle.