Nov 22, 2025

Niche Market

• A niche market is a specific, specialized segment of the market that a business targets with its products or services. Instead of trying to appeal to everyone, the business focuses on a smaller group with unique needs.

How do I remember it?

• Think of it as, "Specifying a group with their own special needs."

Real world example

• An MMA gym decides to focus on children-only self-defense classes.

Target audience: Kids wanting self-defense training

Product/service: Children-focused MMA classes

Why it works: They meet a specific need that general gyms don’t

• This is a niche market, a small specialized segment of the larger fitness market.