Marketing management

To make sure the right product is at the right place, at the right time, for the right price. Ensures that people know about it and want it.

How do I remember it?

P – Planning (what to sell, to whom, and how?)

O – Organizing (putting teams and resources in place)

P – Promoting (getting the word out with ads, PR, etc.)

I – Implementing (carrying out the plans)

C – Controlling (checking if it’s working and fixing problems)

Real world example

Planning: Apple identifies the needs of tech-savvy users who want premium smartphones.

Organizing: They align teams in design, production, retail, and advertising.

Promoting: Apple runs emotion-driven ad campaigns showing how the iPhone "just works" and changes your life.

Implementing: The iPhone is launched at global events, stocked in stores, and sold online.

Controlling: Apple tracks sales, monitors feedback, releases new models and even updates to slow down your current phone.

Page updated

Google Sites

Report abuse