Economics in business refers to the economic principles supply and demand, costs, and market structures that are applied to make business decisions.
How do I remember it?
Business = Choices + Money + Markets
What to produce?
How much to charge?
How many workers to hire?
Whether to expand or shut down?
Real world example
Streaming platforms use economics to determine:
Pricing: They analyze what customers are willing to pay for streaming (demand).
Cost Decisions: They look at the cost of producing new shows versus buying existing ones.
Expansion: Before entering a new country, they study the local economy. Things like how much people earn, internet access, and much more.
If they see people are canceling subscriptions during inflation, they might offer a cheaper ad-supported plan! That is one direct response to economic conditions.