Nov 13, 2025

Competitive Advantage

• Competitive Advantage is what makes a company better than its competitors. Something it can do uniquely well, more efficiently, more cheaply, or more attractively than others. 

It’s the reason customers choose that company instead of someone else.

How do I remember it?

• Think of it as a consumers idea that something is “Better, Cheaper, or Different.”

Real world example

• Coca-Cola vs. Knock-Off Soda

Coca-Cola’s advantages:

Brand (people trust it)

Consistent taste

Everywhere (huge distribution)

Strong marketing

• Knock-off’s advantage:

Cheaper price

Memory trick:

“Better, Cheaper, or Different.”

Coke = Better/Different

Knock-off = Similar and cheaper