Nov 17, 2025

Benchmarking

• Benchmarking is when a business compares its performance, processes, or products to the best in the industry (or top competitors) to figure out:

How good they really are

Where they fall behind

What they need to improve

• It’s basically measuring yourself against the standard of excellence!

How do I remember it?

• Think of benchmarking as comparing yourself (In a good way) to the best to see how far you need to go!

Real world example

• A software company wants to improve how fast it releases features.

They benchmark against industry leaders like top tech companies.

• They discover:

Industry leaders deploy code 10 times a day

Their own team deploys once a week

• They then study what those leaders do differently:

Better CI/CD pipelines

Automated testing

Smaller release sizes

Using this information, they adjust their processes and move from weekly to daily deployments!

• This is benchmarking:

Compare → Identify gaps → Improve