Nov 18, 2025

B2B

• B2B stands for Business-to-Business. It describes a business that sells products or services to other businesses, not directly to individual consumers.

How do I remember it?

• Think of it as, B2B = "Business to Business."

Real world example

• A company builds a project-management tool specifically for other companies to use, not individual consumers.

• Their clients are:

Tech startups

Marketing agencies

Enterprise teams

These businesses pay monthly subscriptions for the software.

• This is B2B because:

Seller: Software company

Buyer: Another business

• Purpose: To help the buyer run their business better

Products like Slack, Atlassian, and Salesforce are classic B2B examples!